Overview
Thursday, July 10 2026
Pulse Score
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Complete tasks to raise your pulse
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XP today
0
Day streak
1
Level
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Blockers
7-Day Momentum
Campaign responses
0
Across all campaigns
Prospecting methods
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Active clients
0
Pipeline empty
Overdue tasks
0
All caught up
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Today's health
Level
1
Current level
Day streak
0
Consecutive days
Matthew — Due Now
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    Meg — Due Now
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      Active Blockers
      Prospecting at a Glance
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          Campaign Timeline

          Both active campaigns with milestones and execution tracking.

          Vito Off-Market Farm
          Handwritten letters to ~85 homeowners in Toluca Lake. Multi-touch: 3 letters, neighbourhood walk, phone follow-up.
          ARM Reset (Arjun)
          Postcards + letters + door knocks across Studio City & Sherman Oaks. 270 addresses. 14-week campaign.
          Log a Response
          Logged Responses
          0 total
          Decisions Needed
          Decisions Made
          5-Week Content Timeline
          PlanWeek 1: Strategy, topics, hooks
          BuildWeek 2: Scripts, outlines, assets
          ScriptWeek 3: Final scripts, rehearsal
          ShootWeek 4: Film, record, capture
          Edit + PostWeek 5: Edit, schedule, publish
          Pre-requisites Checklist
          • Define 3 core content pillars (market education, relocation advice, behind-the-scenes)
          • Set up filming location (home office or property location)
          • Acquire or verify equipment: phone tripod, ring light, lavalier mic
          • Create Google Business Page for House of Holt
          • Write first 5 newsletter editions in draft
          • Build a simple landing page / website (House of Holt or matthewhoult.com)
          • Set up email collection form on landing page
          • Create Instagram content calendar template in Airtable or Notion
          • Identify 10 Reddit threads to respond to this week
          • Write and schedule first batch of 3 Instagram posts
          Matthew
          • Client-facing advisory, listing presentations, negotiations
          • Final decisions on strategy, pricing, offers
          • Relationship-building: calls, showings, walkthroughs
          • Content on-camera talent and voice
          • Brokerage and contractor relationships
          Meg
          • Operations, systems, and workflow design
          • AI / automation development and maintenance
          • Vault and knowledge base curation
          • Task coordination between Matthew and AI
          • Vendor and admin logistics
          AI
          • Ingestion and internal knowledge-building (autonomous)
          • Task tracking, decision logging, gap identification
          • Drafting client communications (human review required)
          • Campaign and prospecting execution support
          • Surfacing what needs a decision each day
          AI Directives
          • Act, draft, or surface — don't wait to be asked when the work is internal knowledge-building.
          • Never send client communications without human review.
          • Never delete vault files — archive, version, or append instead.
          • Never expose client financial or personal data outside the company.
          • Log everything — decisions, mistakes, gaps, and open loops feed the morning briefing.
          Business Risks
          Single point of failure
          Matthew is the sole client-facing advisor. Illness or overload directly stalls the pipeline.
          Prospecting concentration
          Revenue depends heavily on a small number of active campaigns (Vito, ARM Reset).