Pulse Score
0
Complete tasks to raise your pulse
0
XP today
0
Day streak
1
Level
0
Blockers
7-Day Momentum
Campaign responses
0
Across all campaigns
Prospecting methods
0
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Active clients
0
Pipeline empty
Overdue tasks
0
All caught up
Pulse score
0
Today's health
Level
1
Current level
Day streak
0
Consecutive days
Matthew — Due Now
0/0
Meg — Due Now
0/0
Active Blockers
Prospecting at a Glance
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Campaign Timeline
Both active campaigns with milestones and execution tracking.
Vito Off-Market Farm
Handwritten letters to ~85 homeowners in Toluca Lake. Multi-touch: 3 letters, neighbourhood walk, phone follow-up.
ARM Reset (Arjun)
Postcards + letters + door knocks across Studio City & Sherman Oaks. 270 addresses. 14-week campaign.
Log a Response
Logged Responses
0 total
Decisions Needed
Decisions Made
5-Week Content Timeline
PlanWeek 1: Strategy, topics, hooks
BuildWeek 2: Scripts, outlines, assets
ScriptWeek 3: Final scripts, rehearsal
ShootWeek 4: Film, record, capture
Edit + PostWeek 5: Edit, schedule, publish
Pre-requisites Checklist
- Define 3 core content pillars (market education, relocation advice, behind-the-scenes)
- Set up filming location (home office or property location)
- Acquire or verify equipment: phone tripod, ring light, lavalier mic
- Create Google Business Page for House of Holt
- Write first 5 newsletter editions in draft
- Build a simple landing page / website (House of Holt or matthewhoult.com)
- Set up email collection form on landing page
- Create Instagram content calendar template in Airtable or Notion
- Identify 10 Reddit threads to respond to this week
- Write and schedule first batch of 3 Instagram posts
Matthew
- Client-facing advisory, listing presentations, negotiations
- Final decisions on strategy, pricing, offers
- Relationship-building: calls, showings, walkthroughs
- Content on-camera talent and voice
- Brokerage and contractor relationships
Meg
- Operations, systems, and workflow design
- AI / automation development and maintenance
- Vault and knowledge base curation
- Task coordination between Matthew and AI
- Vendor and admin logistics
AI
- Ingestion and internal knowledge-building (autonomous)
- Task tracking, decision logging, gap identification
- Drafting client communications (human review required)
- Campaign and prospecting execution support
- Surfacing what needs a decision each day
AI Directives
- Act, draft, or surface — don't wait to be asked when the work is internal knowledge-building.
- Never send client communications without human review.
- Never delete vault files — archive, version, or append instead.
- Never expose client financial or personal data outside the company.
- Log everything — decisions, mistakes, gaps, and open loops feed the morning briefing.
Business Risks
Single point of failure
Matthew is the sole client-facing advisor. Illness or overload directly stalls the pipeline.
Prospecting concentration
Revenue depends heavily on a small number of active campaigns (Vito, ARM Reset).